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The Marketing on Reddit – The Dos and Don’ts

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If you know about social media, chances are you’ve heard of Reddit. The site claims itself as the “front page of the internet” and as of this writing, the site is the seventh most popular site in the U.S

But what is Reddit? Well, Reddit is a massive collection of numerous forms where people can share content (whether that be news, personal experiences, etc.) or comment on other people’s posts. The platform is broken up into more than a million communities known as “subreddits,” which each cover a different topic that people can post onto. These topics can range from news of a particular country to a fan-favorite sports team. Each subreddit begins with “r/,” which is a part of the URL that Reddit utilizes.

Reddit has huge potential for marketers. Numerous communities in the platform could share the same interests that your business is looking to solve or sell, and by intelligently matching your advertisements to those communities, you could gain a huge number of new customers. However, it is essential that you are careful on integrating your advertisement into Reddit as you could potentially disappoint a community of users instead of attracting new leads. That is why we have collected numerous strategies that you can use to begin your marketing journey with Reddit

Marketing Strategies:

  • Familiarize yourself with the platform: While Reddit is relatively easy to use, it can be tricky to understand platform etiquette. Not being wrong with other users isn’t just a bad thing, it could close the door for you gaining a potential customer with that Reddit user forever. Users in Reddit communities gather for a variety of reasons – hobbies, social goals, or simply for fun – and you must respect this if you want to be successful on this social platform.
  • Be an active member: You should communicate with reddit users on a regular basis. This can be done by voting on posts, denying posts, answering questions, adding comments, and creating your own posts. Try to be an active member and give more than you receive. Don’t start the self-promotion game right away as it can alienate certain people. As the number of users increase, you will find subreddits that match your niche and you can market towards.
  • Be a rule-follower: Some specific subreddits have rules that the community follows to give a streamlined and connected experience. Purposely breaking these rules will only get you on users and the communities bad side.
  • Share unique content and be consistent: The best way to market yourself on Reddit is to create content that users find interesting and valuable. Taking time to engage in discussions, answer questions, and create content exclusively adapted for the platform will only pay long-term dividends.


Overall, Reddit certainly has key differences compared to other social media platforms that help it stand out. By having specific communities that cater to specific users’ interests, social media can make a user’s experience a lot more personal and unique compared to other sites. By marketing in a personal light and establishing yourself as unique (without frustrating users) in many of these communities in Reddit, you can gain loyal customers for a lifetime.


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